Consistency in design, navigation and branding, clear and intuitive
lay out of information and products can be crucial elements in creating
a positive online customer experience.
Your customer must be able to find and access your products and
services with ease, and purchase them without difficulty or confusion
if they are to be encouraged to give you their long-term business.
We employ a user centric design methodology to assist our clients
in creating positive online customer experiences that encourage
increased and enhanced interaction which has garnered our design
team several international awards.
At every stage in our design process user research is employed
to inform design decisions and to evaluate the success of the design
strategy and technical functionality in meeting the needs of the
end user.
The techniques and deliverables in our process include:
 Personae
Creation
User Needs
Analysis
Use Case
Scenarios
Conceptual
Modelling
Information
Architecture Design
These techniques can be employed to tackle a range of requirements:
Creation
of intuitive website designs and simplified purchasing and registration
processes, increasing onsite visitor time and successful process
completion rates.
Clear and
meaningful presentation of products and services ensuring easy product
identification and selection.
Prioritisation
of site real estate and the strategic positioning of business critical
functionality aligned with primary user goals.
Identification
of site and product evolutionary strategies to enhance customer
and user acceptance.
Contact: info@icsbermuda.com
|
